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Companies employing the Pricing for Profit system enjoy revenue growth higher than price increases.
These white papers debunk pricing myths.
Just for Fun
How much more do innovation buyers pay to be the first to enjoy the latest, greatest?
There’s an ebook for each of the elements in the pyramid.
Warren Buffett on Pricing
“…if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.” – Warren Buffett.
With all due respect to Mr. Buffett, I believe that’s a bit harsh. While I agree that a 10 percent price increase should be a slam dunk, I don’t believe that those reluctant to effect such an increase have terrible businesses.
My experience has been that the reason why companies don’t raise prices with greater confidence is that one or more of the elements of the pricing pyramid are missing or incongruent.
If you’re not getting compensated well for the value you provide, call me at 314-707-3771 and, together, we’ll get you the prices you deserve.